Viva Elvis! Las Vegas welcomes back the King with the mesmerizing Cirque du Soleil show. In February 2010, Viva Elvis! took center stage at the Aria Resort and Casino in Las Vegas. The show, developed in collaboration with Elvis Presley Enterprises, captivated audiences with its harmonious fusion of dance, acrobatics, and live music, paying tribute to the life and music of Elvis Presley.
The Return of the King
Elvis and Las Vegas have always been a perfect match. From 1969 to 1976, Presley’s show was the star attraction in Sin City. However, there were no guarantees this time around. When Elvis first appeared in Vegas in 1956, the crowd wasn’t ready for his act, and he struggled to make an impact. The pressure was on for Viva Elvis! to meet the high entertainment expectations of today’s Cirque du Soleil clientele.
The Cirque du Soleil Magic
Cirque du Soleil, meaning “Circus of the Sun” in English, is a Canadian entertainment company founded by a duo of street performers in 1984. Since then, it has grown into a global phenomenon, presenting innovative and awe-inspiring shows in over 270 cities worldwide. Known as a contemporary circus, Cirque du Soleil combines live music with non-animal circus acts to create unforgettable experiences.
Competition in the Entertainment Capital
In Las Vegas alone, six permanent Cirque du Soleil shows are attended by over 9,000 people each night, accounting for 5% of the city’s visitors. To succeed, Viva Elvis! had to compete with other Cirque du Soleil productions in the city, including the popular Beatles-themed show, Love, at the Mirage. The competition was fierce, and Viva Elvis! had to prove itself as a worthy contender.
Viva Elvis! Unveiled
Before its official opening, the Viva Elvis! website provided a tantalizing glimpse of the show. Describing it as a fusion of nostalgia, modernity, and raw emotion, the website promised an unforgettable tribute to the King of Rock ‘n’ Roll. However, it’s important to remember that the website’s purpose was to sell tickets, and they didn’t come cheap. Prices ranged from $99 to $175, excluding additional fees.
The Reviews: A Mixed Bag
During the preview period, some amateur reviewers on Yelp shared their thoughts on Viva Elvis! Opinions were divided, with some praising the show’s synergy of dance, acrobatics, and Rock ‘n’ Roll, while others found it disappointing and not worth the high ticket prices. Professional reviewers soon followed suit, their judgment ultimately determining the show’s fate.
Making Elvis Relevant
Despite the mixed reviews, it’s clear that Viva Elvis! offers a unique addition to the Cirque du Soleil repertoire in Las Vegas. With a live band that rocks all night long and lavishly choreographed performances, the show aims to capture the essence of Elvis in a way that resonates with modern audiences. Although the negative reviews raise concerns, there are still those who believe Viva Elvis! will become a long-lasting hit.
Visit our website All about Elvis for more on the King of Rock ‘n’ Roll and his enduring legacy.
This article was originally written by Alan Hanson in February 2010.